The Challenge
Jiffy Group are the professionals in sustainable growing solutions for crops. They were thrilled to have achieved certification under the Veriflora® Responsibly Managed Peatlands Standard for their horticultural peat moss harvested in Canada, which is used in substrates for plant production.
As their excitement grew, their team members were eager to share the news, but they didn’t know the best way to talk about their achievement publicly. Jiffy sought out the help of SCS Client Marketing to create a story for their company to share on social media and in the news, and for their sales teams to be able to effectively sell their newly certified product. Their certification story also needed to be easily understood by customers (plant nurseries, farms, retailers) and consumers.
Outcome
SCS worked with Jiffy to determine the webpages they wanted to showcase their certification, and SCS created content for those pages. We also landed on a blog-style press release that would be consumer-friendly, detailing how their certification positively impacts the environment, social responsibility, and production of a consistently high-quality product. This went alongside designed graphics and social posts to share their story.
SCS also created a designed sell-sheet for their sales teams to easily talk to customers and highlight key features of their certified product. Lastly, SCS had the marketing content translated into French and Spanish for their Canadian and Mexican markets.
